What should a med spa post during the holidays?
During the holidays, a med spa should post gift card promotions, "glow up before New Year's" treatment timelines, holiday packages, provider tips for event-ready skin, and behind-the-scenes content of the team and space. The best-performing holiday content is short video with a provider on camera, filmed at the spa.
Gift cards and offers (ideas 1 to 6)
- Gift card reveal reel. A provider unboxing your branded gift card, with how to buy it.
- "Gift guide" carousel. Treatments by budget: under $100, under $250, the splurge.
- Black Friday announcement. One clear offer, posted Monday of that week and again Friday.
- Small Business Saturday story series. Thank your patients, show your team.
- Last-minute gift story. December 20 to 24: "Digital gift cards, delivered in minutes."
- Holiday package post. Bundle a facial and a skin treatment as a seasonal package.
Event-ready timing (ideas 7 to 12)
- "When to book before New Year's" reel. Provider explains timing for neurotoxin, filler and facials.
- Holiday party prep checklist. A carousel: two weeks out, one week out, the day before.
- Hydrafacial or facial "day of" reel. What it looks like, how long it takes, no downtime.
- Lip treatment explainer. How it works and what the appointment involves.
- Skin in cold weather. Provider tips for dry winter skin, with your facial menu.
- Laser season reel. Why fall and winter are the time to start laser treatments.
Behind the scenes (ideas 13 to 18)
- Decorating the spa. A quick time-lapse.
- Team holiday photo. Matching scrubs or holiday outfits.
- "A day in the life" of your injector.
- Treatment room tour. Calm, clean, real.
- Team favorites. Each provider's favorite treatment and why.
- Patient appreciation post. A thank you for the year, no patient faces needed.
Trend and education (ideas 19 to 25)
- Myth vs. fact reel. One common treatment myth, answered by a provider.
- "What's in our treatment room" carousel. Your devices and what each one does.
- Regenerative treatments explainer. What your spa offers and who it's for.
- Consult walkthrough. What happens at a first visit.
- Year-in-review reel. Your best moments of 2026.
- New Year booking push. "January books fast. Reserve your spot."
- Trending audio reel. A provider-led take on a current trend, kept on-brand.
A note on before and afters: post them only with written patient consent, keep them on your organic feed, and keep claims factual. They're one of the most common reasons med spa ads get rejected (more in our entry on Meta's 2026 ad rules for med spas).
Film it all in one content day
Every idea above can be filmed in one visit. Plan the shot list a week ahead, film in early November, and you have content through New Year's. That's exactly how our content days work: we plan around what's trending and the local keywords for your area, film at your spa, then post, run stories and answer DMs for you. For more ideas, see our med spa social media strategy entry.
FAQ
When should a med spa start holiday marketing?
Start in early November. Gift card and Black Friday posts should be live the week before Thanksgiving, and "before New Year's" treatment content should run through mid-December.
What med spa content gets the most engagement?
Short videos with a provider on camera: treatment explainers, myth vs. fact, and behind the scenes at the spa.
How many times a week should a med spa post during the holidays?
Three to four feed posts and two to three reels a week, with stories daily, is a strong holiday cadence.