How much does social media management cost for a med spa?
Most professional social media management for small businesses costs about $1,500 to $4,500 a month in 2026. For a med spa, where you land in that range depends on three things: whether new content is filmed at your spa each month, how many platforms are managed, and whether DMs and stories are handled for you. At a/c partners, med spa social media management starts at $2,750 a month and includes a monthly content day at your spa anywhere in Florida.
What you get at each price point
Under $1,000 a month. Usually posting only, built from stock imagery, templates or photos you send. Good for staying active, not for growth. Med spa feeds built on stock images rarely book consults.
$1,500 to $3,000 a month. The range for most independent med spas. At this level you should expect a content calendar, captions written for your treatments, posts and reels on Instagram, Facebook and TikTok, and someone managing stories and DMs. The key question to ask: does it include filming at your spa?
$3,000 to $4,500+ a month. Higher posting volume, more platforms (including YouTube), monthly strategy sessions, and often paid ads management added on.
Why on-site content matters more than posting volume
Patients book with people, not logos. The content that brings in consults for med spas is your injector explaining a treatment, your team, your space and real treatment footage. That has to be filmed at your spa.
One content day a month gives us enough footage for a full month: 12 to 16 feed posts, 8 to 12 reels and 32 to 36 stories per platform, posted across Instagram, TikTok and Facebook. You can see what that looks like on our med spa social media page.
Agency vs. hiring in-house
Hiring in-house sounds cheaper until you add it up. A social media manager in Miami averages about $58,700 a year in salary. Add a video producer and a graphic designer and you're near $178,000 a year in salaries alone, before payroll taxes, benefits and equipment. A full agency team at $2,750 a month is $33,000 a year.
What to ask before you sign
- Is filming at my spa included, and how often?
- Who writes captions, and do they know medical advertising rules?
- Are stories and DMs included?
- Is there a long-term contract? (Ours is month to month.)
- What will I see in reporting each month?
FAQ
How much should a med spa spend on social media?
Most independent med spas invest about $1,500 to $4,500 a month in professional social media management. The higher end usually includes on-site filming, more platforms and DM management.
Is it cheaper to hire a social media manager in-house?
Usually not once you count video and design. Salaries for a social media manager, video producer and graphic designer in Miami add up to roughly $178,000 a year before benefits.
Do I need new content every month?
Yes. Fresh, on-site content of your providers and treatments is what keeps a med spa feed growing and booking. One content day a month is enough for a full month of posts, reels and stories.