7x ROAS
$775K revenue from paid acquisition
Timeframe: 6 months
The brand had strong organic traction but paid acquisition was unprofitable. CPAs were 3× target and the creative library hadn't been refreshed in months, causing ad fatigue across all Meta audiences.
- 1
Audited existing ad account structure — found 11 overlapping ad sets cannibalising each other
- 2
Built a UGC sourcing pipeline: 12 net-new creatives per month with scripted hooks
- 3
Restructured campaigns around audience temperature (cold / warm / retention)
- 4
Implemented weekly creative scoring to kill losers fast and scale winners
- 5
Launched dedicated retention campaigns to reduce dependency on new-customer ROAS
- Full Meta account restructure
- UGC creative pipeline (ongoing)
- Weekly performance reporting dashboard
- Audience segmentation map
- Creative scoring framework
“We went from losing money on paid ads to it being our best-performing channel in under 90 days.”
7x
ROAS
$775K
Total Revenue (Paid)
−68%
CPA Reduction
9 days
Creative Cycle Time
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