71x ROI
$18,150 from $255 ad spend
Timeframe: 1 week
The academy had a best-in-class curriculum but virtually zero digital presence. Course enrollment was low despite genuine market demand, and the team had no idea how to reach qualified aestheticians and beauty professionals online.
- 1
Developed premium positioning strategy: scarcity + outcome-led copy
- 2
Launched a focused Meta campaign targeting aestheticians and beauty professionals within 50 miles
- 3
Built a waitlist funnel instead of direct checkout — created urgency and qualified intent
- 4
Wrote long-form ad copy addressing the specific transformation for each audience segment
- 5
Closed enrollment with a scarcity-driven email sequence to the waitlist
- Meta campaign (lookalike + interest stacks)
- Waitlist landing page + email gate
- Scarcity-based launch email sequence
- Ad copy + creative assets
“I expected maybe 3–4 students. We sold out the entire program in the first week and had a waitlist for the next cohort.”
71x
ROI
$18,150
Revenue
$255
Ad Spend
40+
Waitlist Size
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