−57% Bounce Rate
Backend retention infrastructure rebuilt
Timeframe: 3 months
High client acquisition cost was being eroded by a poor repeat-visit rate. Email open rates sat under 12%, unsubscribes were climbing, and there was no systematic process to bring clients back after their first treatment.
- 1
Full Klaviyo stack audit — identified broken flows, missing segments, and list hygiene issues
- 2
Rebuilt welcome series: 5-touch sequence tailored to treatment purchased
- 3
Created post-treatment follow-up flows for each service category (injectables, lasers, facials)
- 4
Designed VIP loyalty tier with automated trigger emails based on visit frequency
- 5
Built re-engagement campaign to win back dormant clients (90+ days inactive)
- Klaviyo audit + list clean
- 5-part welcome series
- Per-treatment post-visit sequences
- VIP loyalty tier automation
- Dormant client reactivation campaign
- Monthly performance reporting
−57%
Bounce Rate
12% → 38%
Email Open Rate
+44%
Repeat Booking Rate
3.2x
Email Revenue Lift
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