50+ Locations

Each franchise location ran its own disconnected marketing with no brand standards, wildly inconsistent messaging, and zero attribution visibility across the portfolio — making it impossible to measure what was working or enforce brand integrity.

• 1

  Designed a hub-and-spoke marketing architecture: national brand at top, local variants below

• 2

  Standardised creative templates that allow local customisation within brand guardrails

• 3

  Built a unified CRM (GoHighLevel) with per-location sub-accounts and portfolio dashboard

• 4

  Launched geo-targeted acquisition campaigns for each location with shared learnings

• 5

  Created brand playbook + onboarding process for new location launches

• Hub-and-spoke campaign architecture
• Brand creative template library
• Unified GHL CRM + portfolio dashboard
• Per-location geo-targeted campaigns
• New location onboarding playbook