Social Media Marketing Agency in Miami for Med Spas and Beauty Brands
The short answer: AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. From our home base in Edgewater, we run social media for med spas, aesthetic clinics, and beauty, skincare, and wellness brands: strategy, on-site photo and video, Reels and TikToks, compliant captions, community management, reporting, and Meta ads when you want paid reach. We work with clients in Miami, New York City, Chicago, and across the United States, and every plan is built compliance-forward for regulated aesthetics.
Who we work with
Our social media clients fall into two groups, and we build each program around how those businesses actually win customers.
Med spas and aesthetic clinics
Med spas need social that builds trust in licensed providers, explains treatments in plain language, and moves followers toward a consultation. It also has to respect patient privacy and platform rules. We plan content around your providers, your treatment menu, and your booking flow, and we route inquiries to your front desk. If you are a Florida med spa, see our Florida med spa social media offer. For the full service outside Miami, see social media for aesthetic clinics.
Beauty, skincare, and wellness brands
Beauty brands need a steady stream of creative that shows texture, application, and results honestly, plus a feed that feels on brand at every retail moment and launch. Our team's brand experience includes MAC Cosmetics, Mehron, Rare Beauty, Miss Universe, and NYFW and Swim Week events, so polished beauty creative is our baseline. We also create content for brand events and launches and offer content creation for beauty brands as a standalone service.
What our social media management includes
Every program is scoped to your goals, but most include the following.
Strategy and planning
- A monthly content strategy tied to your treatment menu, product launches, and seasonal calendar.
- A content calendar you approve before anything goes live.
- Platform priorities: Instagram first for most clients, with TikTok and Facebook where they fit your audience and the rules for your category.
On-site content in Miami
Being based in Miami means we can be in your space. We plan and run content days at your med spa, studio, or event, filming providers, treatment rooms (with consent), products, and the details that make your brand feel like you. For clients in New York City and Chicago, we plan shoots around their schedules or work with footage their teams capture to our brief.
Reels, TikToks, and design
- Short-form vertical video: education, routines, application, provider introductions, and behind the scenes.
- Carousels, stories, and static posts designed to your brand standards.
- Editing, captions, on-screen text, and covers.
Our guide to short-form video strategy for beauty brands explains how we build a monthly video system.
Compliant captions and review
Medical aesthetics and skincare carry real rules. We write captions that avoid guaranteed results, note that treatments are performed by licensed providers, keep product claims to what you can support, and follow the paid partnership and disclosure requirements for creator posts. For patient photos and stories, we work from your signed authorizations. Our article on Instagram and TikTok rules for med spas covers consent, HIPAA, and platform rules in detail.
Community management
- Replies to comments and DMs in your brand voice, during agreed hours.
- A privacy-safe reply policy, so no one confirms that a person is a patient or discusses their treatment in public.
- Clear routing of booking questions and inquiries to your front desk or booking link.
Creator and UGC programs
For beauty and wellness brands, we source and brief creators, manage usage rights and disclosure, and turn creator content into posts and ads. Read our guide to UGC and creator content for beauty brands for how we run these programs.
Paid social
When organic content needs reach, we run Meta ads built from the same creative. Ad management starts at $1,500 a month, with ad spend billed separately. See our paid ads for med spas service for Meta and Google campaigns.
Reporting
A monthly report in plain language: what we posted, what people saved, shared, and clicked, how many inquiries came through social, and what we will change next month. We report what happened. We do not promise follower counts, viral moments, or booking numbers.
How we work
- Strategy call. We learn your goals, services or products, audience, and what has and has not worked on your feed.
- Audit and plan. We review your profiles and competitors and propose a scope, a content mix, and a calendar.
- Onboarding. We collect brand assets, set up approval steps, confirm your consent process for any patient content, and agree on reply hours.
- Content days. We shoot on site in Miami or plan remote capture for clients elsewhere.
- Publish and engage. We post on the approved calendar and manage community replies.
- Review monthly. We report, discuss, and adjust.
Book a free strategy call to see what a plan for your brand would include.
Why med spas and beauty brands choose a specialist
A general social media agency can post on schedule. A beauty and aesthetics specialist knows what your audience needs to see before they book, and what your category cannot say.
- Compliance-forward by default. We plan around HIPAA authorization for patient content, Meta's health and wellness ad standards, and creator disclosure rules from the start, not after a post is flagged.
- Beauty creative standards. Lighting, texture, shade range, and application are filmed with the care beauty audiences expect.
- One team for social, content, ads, and PR. Social works best when it connects to the rest of your marketing. We also offer PR for beauty and wellness brands, so launches, press moments, and social can be planned together.
- Founder-led. AC Partners is led by Lauren Barrett, Founder and CEO.
- Local and national. Our team is in Edgewater, Miami, and we work with clients in New York City, Chicago, and nationwide.
Social media for Miami brands
Miami's beauty and wellness market moves with the calendar: Swim Week, Art Week, the winter season, and a constant run of launches and brand events. We plan feeds around those moments and can capture content at your event, then turn it into weeks of posts. If you are planning an activation, our guide on what to brief an event content creation agency in Miami is a useful starting point. For our full range of local services, visit our Miami marketing agency page, and Miami med spas can see our Miami med spa marketing page.
What social media can and cannot do
Social media builds familiarity and trust, and it gives people an easy way to ask questions and book. It does not guarantee a set number of followers, leads, or appointments, and no honest agency should promise that. For med spas, results also depend on your providers, pricing, booking process, and follow-up. For beauty brands, they depend on product, distribution, and timing. We will tell you plainly what we think social can do for your business and what else it may need.
Get started
If you run a med spa, aesthetic clinic, or beauty, skincare, or wellness brand and want social media handled by a team that knows your category, let's talk. Book a call below, email laurenbarrett@ardormarketing.com, or call (847) 730-4210.
Look for an agency that specializes in medical aesthetics, understands patient consent and platform ad rules, can shoot on site, and reports honestly without guaranteeing results. AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands, and social media management is one of our core services.