Social Media Management: Med Spas and Beauty Brands

Social Media Marketing Agency for Med Spas and Beauty Brands

AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. We manage Instagram, TikTok, and Facebook for med spas, aesthetic clinics, and skincare and beauty brands, covering strategy, content, captions, community management, creators, and reporting. Every post has a job: build trust, explain what you do, and give followers a clear next step, without the claims that get accounts flagged.

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Social media for brands that live on trust

People choose a med spa or a skincare brand on social long before they visit a website. They study your providers, your comments, and how you talk about treatments. A pretty feed is not enough. Your content has to build trust, educate clearly, and lead to a consultation or a purchase, while staying inside the rules for medical aesthetics and the rules of each platform.

What's included

Strategy and content calendar

A monthly plan mapped to your treatments or products, launches, seasonal moments, and booking or sales goals.

Content production

Reels, TikToks, carousels, and stories, shot with your team or produced by ours, including coverage from launches and events.

Captions and brand voice

A brand voice guide and captions that sound like your providers and your brand, written to platform rules.

Community management

Comment and DM responses in your voice, with a clear handoff to your team for anything clinical or private.

Creator coordination

Briefs, approvals, and disclosure checks for every creator partnership.

Reporting

Monthly reporting on reach, engagement, profile visits, DMs, and the inquiries social drives.

Compliance-aware content for aesthetics

Before-and-after policies

Patient photos only with signed written authorization, consistent lighting and angles, no retouching of results, and captions that make clear individual results vary. Organic posts and paid ads follow different rules, and we check each platform's current policy before anything is boosted.

Platform ad rules

Meta, TikTok, and Google restrict how prescription treatments are named, shown, and promoted, and limit content that implies a viewer's health condition or body concerns. Posts that may be boosted follow those rules.

No medical claims

We describe treatments accurately, avoid promised outcomes, and keep clinical advice off the feed. Your medical director reviews sensitive content before it goes live.

Endorsements

Creator and influencer posts carry the disclosures the FTC Endorsement Guides require. We never write fake reviews or testimonials.

Privacy

Patient details never appear in public replies. Clinical questions go to your team privately.

This is general information about platform and advertising rules, not legal advice.

Med spas and beauty brands need different playbooks

For med spas and aesthetic clinics, social is about provider trust, treatment education, and an easy path to a consultation. For skincare and beauty brands, it is about product storytelling, launches, creators, and driving sales. We run both, so your strategy fits your business model.

Who we work with

Med spas

Provider-led content, treatment education, and consultation-focused social.

Aesthetic clinics

Authority-building content for injectors, laser, skin, and body practices.

Skincare and beauty brands

Launch content, product storytelling, and creator programs for brands selling direct and at retail.

Fashion

Collection drops, campaigns, runway, and event content.

Telehealth

Clear, compliant social for regulated care, with no medical claims.

Fertility

Educational, sensitive content that respects patient privacy.

Peptides

Social written carefully within platform rules on health and wellness products.

Why brands choose AC Partners

Our team's brand experience includes MAC Cosmetics, Mehron, Rare Beauty, Miss Universe, Volvo, NYFW, and Swim Week, so beauty-brand creative standards are the baseline. Social, content, ads, PR, and booking automation live under one roof, and Lauren Barrett, Founder and CEO, is involved in strategy for every account. Clients include Make Up Academy NYC, JUV, and Rooted Dental Care Chicago.

MiamiNew York CityChicagoNationwide

HQ in Miami. Clients nationwide.

Social works harder with the rest of your marketing

Launch and event coverage from our event content creation team fills your calendar with original content. Paid ads for med spas and beauty brands put your best posts in front of the right audience. Booking automation makes sure every DM and inquiry gets a fast reply. For our full med spa approach, see our med spa marketing agency page.

Frequently asked questions

More answers on our FAQs page.

Ready for social that builds trust and bookings?

Book a strategy call with AC Partners. We'll review your profiles, flag compliance risks, and show you what to fix first.

Book a Strategy Call

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