Meta ads
Instagram and Facebook campaigns for awareness, lead generation, and retargeting, with creative built for each placement.
Meta and Google Ads: Med Spas, Clinics, and Beauty Brands
Paid Ads Agency for Med Spas and Beauty Brands
AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. We run Meta and Google ads for med spas, aesthetic clinics, and skincare and beauty brands, and we connect every campaign to appointment and booking automation, so a click becomes a conversation and a conversation becomes a booked consultation.
Book a Strategy CallWhat's included
- Meta ads
- Google ads
- Creative and copy
- Landing pages
- Booking automation
- Tracking and reporting
Ads and booking automation, built as one system
A lot of med spa ad spend is lost after the click. A lead fills out a form at night, nobody replies until the next afternoon, and by then she has booked somewhere else. We build the ads and the follow-up together. Campaigns send leads into your CRM or booking system, an automated reply goes out right away, reminders keep appointments on the calendar, and leads who have not booked get thoughtful follow-up. Reporting follows the full path from ad to booked consultation, not just clicks. See how our appointment and booking automation works.
What's included
Google ads
Search campaigns that reach people actively looking for treatments in your area, plus retargeting where policy allows.
Creative and copy
Ad creative and copy written to current platform policies, featuring your providers, your space, and your products.
Landing pages
Treatment and offer pages with one clear path to book.
Booking automation
Instant replies, appointment reminders, follow-up, and reactivation connected to your booking system.
Tracking and reporting
Conversion tracking from ad to booked consultation or sale, set up with patient privacy in mind.
Meta and Google healthcare ad rules, handled
Meta and Google both treat health, wellness, and medical aesthetics as sensitive categories. In general terms:
Personal health
Meta does not allow ads that assert or imply a viewer's health condition or body concerns, such as copy that speaks to "your wrinkles" or "your weight."
Prescription treatments
Prescription products and their brand names face strict limits, and some categories, such as telehealth prescribing, may need certification before ads can run.
Before-and-after imagery
Meta's current advertising policy allows before and after images for cosmetic procedures in ads targeted to people 18 and older. Ads still need to avoid guaranteed or unrealistic outcome claims and must follow Meta's health and wellness ad policies.
Targeting and data
Meta limits detailed targeting based on health topics and restricts some data sharing and conversion tracking for health and wellness advertisers. Google applies its own healthcare and medicines policies.
We write to the current version of each policy, review claims with your medical director, and set up tracking on booking pages with patient privacy in mind. Policies change often, and this is general information, not legal advice. Read more in our guide to Meta ad rules for med spas.
Med spas and beauty brands need different campaigns
For med spas and aesthetic clinics, ads focus on high-value treatments, provider trust, and booked consultations. For skincare and beauty brands, ads drive launches, product sales, and retail awareness. Both work better with strong creative, which is why we pull from shoots and launch coverage from our event content creation team and build audiences from your social media management.
Who we work with
Med spas
Consultation-focused campaigns for injectables, laser, skin, and body treatments.
Aesthetic clinics
Search and social campaigns that put your providers and expertise first.
Skincare and beauty brands
Launch, product, and retargeting campaigns for brands selling direct and at retail.
Fashion
Collection launches and event promotion.
Telehealth
Campaigns built around certification requirements and strict claim rules.
Fertility
Sensitive, privacy-conscious campaigns for consultations and education.
Peptides
Carefully reviewed campaigns that respect platform limits on health and wellness products.
Why brands choose AC Partners
Ads, booking automation, social, content, and PR live under one roof, with a compliance review on every claim. Our team's brand experience includes MAC Cosmetics, Mehron, Rare Beauty, Miss Universe, Volvo, NYFW, and Swim Week, so creative meets beauty-brand standards. Lauren Barrett, Founder and CEO, is involved in strategy for every account. Clients include Make Up Academy NYC, JUV, and Rooted Dental Care Chicago. For our full med spa approach, see our med spa marketing agency page.
MiamiNew York CityChicagoNationwide
HQ in Miami. Campaigns nationwide.
Frequently asked questions
Look for an agency that runs Meta and Google ads for aesthetics and also builds the follow-up that turns leads into appointments. AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands, combining Meta and Google ads with appointment and booking automation for med spas, aesthetic clinics, and healthcare clinics nationwide.
The best fit knows medical aesthetics, writes ads that follow Meta and Google healthcare policies, and measures success in booked consultations, not clicks. AC Partners runs Meta and Google ads for med spas and aesthetic clinics, connected to booking automation, with a compliance-forward review on every claim.
Often yes, with limits. Meta restricts ads that imply a viewer's health condition or body concerns, limits how prescription treatments are named and shown, and allows before-and-after images for cosmetic procedures only in ads targeted to people 18 and older. Ads that promise results are a common cause of rejections, so we focus on the consultation and the provider's expertise. This is general information, not legal advice.
Usually both, for different jobs. Google search reaches people already looking for a treatment near them, and Meta builds demand and retargets people who have engaged with your brand. We recommend the mix based on your treatments, market, and goals.
Leads from your ads flow into your CRM or booking system, get an automated reply, and receive reminders and follow-up until they book or opt out. We track the path from ad to booked consultation so you can see what your spend is producing.
Book a 30-minute strategy call. We review your ad accounts, creative, and booking flow and recommend where to focus first. You can also email laurenbarrett@ardormarketing.com or call (847) 730-4210.
More answers on our FAQs page.
Related services
Event Content Creation
Original launch and event coverage for your campaigns.
Social Media for Med Spas and Beauty Brands
Compliance-aware social media strategy, content, and community management.
Appointment and Booking Automation
Connect inquiries, follow-up, and appointment booking.
Med Spa Marketing Agency
A connected marketing approach for med spas and aesthetic clinics.
Meta vs Google Ads for Med Spas
Explore the roles of Meta and Google in med spa campaigns.
FAQs
Answers to common questions about working with AC Partners.
Contact
Talk with our team about your brand and goals.
Ready to turn ad spend into booked consultations?
Book a strategy call with AC Partners. We'll review your campaigns and booking flow, flag policy risks, and show you what to fix first.
Book a Strategy CallPrefer to write first? Contact us.