Med Spa Marketing Agency for Palm Beach and Palm Beach County
The short answer: AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. We are based in Miami and work with med spas, aesthetic clinics, plastic surgery and dermatology practices, and luxury beauty and wellness brands in Palm Beach, West Palm Beach, and across Palm Beach County. We offer social media, Meta and Google ads, content creation, event content, PR, and appointment and booking automation, with in-person content days up the coast from Miami and a compliance-forward approach to Florida's healthcare rules.
Marketing aesthetics in Palm Beach
Palm Beach is a luxury market with a long memory. Patients here often choose providers through referrals, private clubs, and word of mouth before they ever click an ad. That makes reputation the core asset, and it changes how marketing should work.
- Discretion is part of the brand. Many Palm Beach patients value privacy. We plan content that shows your space, your providers, and your standards without relying on patient faces, and we use patient stories only with written authorization.
- The season drives demand. The Town of Palm Beach and the wider county are busiest in the winter season, when seasonal residents return. We plan visibility, events, and booking capacity ahead of it.
- One county, many markets. Worth Avenue and Royal Poinciana Way on the island are a different audience from Clematis Street and Rosemary Square in West Palm Beach, from PGA Boulevard in Palm Beach Gardens, from Jupiter, or from Mizner Park in Boca Raton and Atlantic Avenue in Delray Beach. We set Google Ads geography and local search for the communities your patients actually come from.
- Events and philanthropy matter. Palm Beach's social calendar, from charity galas to the Winter Equestrian Festival in Wellington, gives brands natural moments for events, partnerships, and content.
Florida compliance notes for Palm Beach med spas
Whether your practice is owned by a physician, by several practitioners, or by a partnership that includes investors or family members, that ownership choice matters under Florida's Health Care Clinic Act. Florida Statutes section 400.9905 defines a "clinic" and lists exemptions from clinic licensure, including entities wholly owned by certain licensed health care practitioners, or by those practitioners with a spouse, parent, child, or sibling, where a licensed owner supervises the business and is legally responsible for compliance. Whether your practice needs a license from the Agency for Health Care Administration depends on your facts.
On the advertising side, Florida Statutes section 456.062 requires a specific capital letter statement in advertising for free, discounted, or reduced fee services by many licensed practitioners. Luxury brands often avoid discounting, but the rule still applies to complimentary consultations and launch offers. This is general information, not legal advice. Confirm your structure and promotions with Florida healthcare counsel.
Services for Palm Beach med spas and beauty brands
Social media management
Refined, on-brand feeds built around your providers, your space, and education rather than hard selling. Compliant captions, Reels, and a privacy-safe community management policy. See social media for aesthetic clinics and our Florida med spa social media offer.
Paid ads on Meta and Google
High-intent search campaigns and Meta campaigns for high-value treatments, written to current health and wellness policies, with tight geography across the county and tracking to booked consultations. Ad management starts at $1,500 a month, with ad spend billed separately. See paid ads for med spas.
Content creation
Photography and video made to luxury beauty standards. Our team's brand experience includes MAC Cosmetics, Mehron, Rare Beauty, Miss Universe, NYFW, and Swim Week. See content creation for beauty brands.
Event content
Private client evenings, product launches, trunk show style events, and charity partnerships captured with a planned shot list and edited into weeks of posts. See event content creation and our guide to planning launch event content.
PR
In Palm Beach, PR often matters more than ads. We position founders and providers as experts, pitch local and national media, and offer access to 1,000+ paid media outlets through our publishing house relationships. See our PR services and questions to ask a PR agency before hiring one.
Appointment and booking automation
Prompt, polished replies to new inquiries, reminders, and follow-up connected to your booking system, with messaging that sounds like your concierge team, not a robot.
Book a free strategy call to talk through your Palm Beach plans.
Remote plus on-site delivery
AC Partners is based in Miami and works with brands in Palm Beach. Strategy, ads, social publishing, PR, and automation run inside your accounts with regular check-ins and plain-language monthly reporting. Content days, launches, and events happen in person, a drive up the coast from Miami.
Why Palm Beach brands choose AC Partners
- Luxury creative standards. Beauty-brand production values, applied to medical aesthetics.
- Reputation first. PR, reviews, and referrals planned alongside social and ads.
- Compliance-forward. Florida rules, platform policies, HIPAA authorization, and creator disclosure built in.
- Founder-led and woman-owned. AC Partners was founded in 2020 by Lauren Barrett, Founder and CEO, who is involved in strategy for every account.
We do not guarantee followers, leads, or bookings. Results depend on your providers, pricing, reputation, and follow-up. Our guide to getting more Google reviews for a med spa covers how to grow reviews without risking patient privacy.
Get started
Email laurenbarrett@ardormarketing.com, call (847) 730-4210, or book below.
Frequently asked questions
Look for an agency that specializes in medical aesthetics, protects patient privacy, can produce luxury-grade content, understands Florida's healthcare rules, and does not guarantee results. AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands, and we work with med spas and beauty brands in Palm Beach and across Palm Beach County.
No. AC Partners is based in Miami and works with brands in Palm Beach. We run strategy and ads remotely and come to Palm Beach County in person for content days, launches, and events.
Yes. We work with med spas and beauty brands across Palm Beach County, including West Palm Beach, Palm Beach Gardens, Jupiter, Boca Raton, Delray Beach, and Wellington.
Yes. Many of our plans focus on providers, the space, treatment education, and product details. When patient content is used, it is only with written authorization and accurate, unedited images.
Yes. We position founders and providers as experts, pitch local and national media, and offer access to 1,000+ paid media outlets through our publishing house relationships.