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Earned media and editor outreach
Story angles, press materials, and targeted pitching to beauty, lifestyle, and trade editors. We tell you upfront that earned coverage is never guaranteed, and we report every pitch and placement.
Beauty PR Agency for Skincare, Cosmetics, and Wellness Brands
AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. Founded by Lauren Barrett, our woman-owned team builds the story behind your brand, pitches the beauty editors, producers, and creators your customers already follow, and pairs earned coverage with paid placements through publishing relationships with more than 1,000 outlets.
We work with skincare and beauty brands sold at retailers including Sephora, Ulta, Target, Walmart, and Anthropologie, and our team's brand experience includes MAC Cosmetics, Mehron, Miss Universe, NYFW, and Swim Week. We are based in Miami and work with beauty brands in New York City, Los Angeles, Chicago, and across the United States.
Beauty PR services
02
Paid placements across 1,000+ outlets
For brands that need visibility on a fixed timeline, we secure sponsored features in print, digital, TV, radio, and podcasts through our publishing partners, labeled as sponsored wherever an outlet requires it.
03
Product launch PR
Launch timelines, embargoed press kits, seeding lists, and launch events, coordinated with your social and paid ads so press, creators, and ads land in the same week.
04
Creator and influencer PR
Creator seeding, gifting programs, and paid partnerships with clear FTC disclosure, matched to the audiences that buy in your category.
05
Retail launch support
Press and creator support timed to new retail doors and resets, so shoppers searching for your brand find credible coverage.
06
Founder and expert positioning
Founder interviews, expert commentary, bylined articles, and podcast bookings that make your founder or formulator the quoted voice in your category.
07
Brand refresh and press kit creative
Messaging, visuals, and press-ready assets that make a brand look established before an editor opens the email.
08
Claims-aware messaging
We review skincare, wellness, and supplement language before it goes out, keeping cosmetic claims inside what your substantiation supports and steering clear of drug-like claims.
Beauty PR FAQ
A beauty PR agency gets your brand in front of editors, producers, and creators so customers see it in trusted places. That usually means story development, press kits, editor and creator outreach, product seeding, launch planning, and reporting. AC Partners also offers paid placements across more than 1,000 outlets for brands that need guaranteed visibility.
Look for an agency that specializes in beauty, can show beauty coverage it secured, explains how it splits earned and paid media, and reports placements monthly. AC Partners focuses on beauty, wellness, and medical aesthetics brands and builds plans for both emerging and retail-stage brands.
Cost depends on scope: monthly earned media retainers, one-time launch campaigns, and individual paid placements are priced differently. AC Partners scopes a plan after a free consultation, and paid placements are quoted per outlet from our media inventory.
No agency can guarantee earned coverage, because editors decide what they publish. Paid placements are the only guaranteed option, and we label them as sponsored where outlets require it. Be cautious of any agency that promises earned features in specific outlets.
Earned media is coverage an editor or creator chooses to run after a pitch. Paid placements are sponsored features you purchase through publishers. Many beauty brands use both: paid placements for launch-week visibility and earned outreach for long-term credibility.
Start three to six months ahead for print and major digital outlets, since many beauty editors plan features months in advance. Creator seeding and paid placements can move faster, often within a few weeks.
Yes. AC Partners is based in Miami and works with beauty brands in New York City, including launch events and creator content for NYFW and Swim Week moments, as well as brands nationwide.
Many do, and AC Partners does. We build creator seeding lists, manage gifting and paid partnerships, and require clear FTC disclosure on sponsored posts.
Ready to get your beauty brand in front of the right editors and creators?
Book a free strategy call with Lauren Barrett and our team. We will review your brand story, launch calendar, and goals, then recommend earned media, paid placements, or a mix.