AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. We refresh skincare and beauty brands that have outgrown their look, their content, or their story, without losing the customers who already love them.
A refresh keeps your name and your core promise and updates everything around them: messaging, visual identity, packaging hierarchy, photo and video style, your website and retail pages, and the relaunch story you tell press and creators. Strategy, design direction, content production, and PR sit with one team, so the new brand shows up in real content and real coverage, not only in a brand book.
Our work spans skincare and beauty brands sold at retailers like Sephora, Ulta, Target, Walmart, and Anthropologie, and our brand experience includes MAC Cosmetics, Mehron, Miss Universe, Volvo, NYFW, and Swim Week. We are based in Miami and work with beauty brands nationwide.
01
We review your current identity, packaging, content, reviews, retail listings, and competitors, then write one clear sentence on who the brand is for and why it is different. You get messaging pillars, product naming rules, and a tone of voice your team can actually use.
02
Skincare, wellness, and ingredient-led brands live and die by what they can say. We build a claims list your team can support and flag language that could read as a drug claim, so you can confirm changes with your regulatory advisor before anything prints.
03
Logo refinements, color, typography, and a photo and video style built to work on a shelf, a product page, and a phone screen. We keep the cues loyal customers shop by, such as a signature color or bottle shape.
04
What the shopper reads first, second, and third: brand, product name, key benefit, size. We work with your packaging designer or manufacturer timeline so changes phase in as current inventory sells through.
05
Social templates, a library of product, texture, and lifestyle content shot by our team, and creator briefs so UGC looks like it belongs to the brand. See content creation for beauty brands.
06
Updated product descriptions, image sets, and page structure for your site and your retailer listings, written for shoppers, search engines, and AI assistants.
07
A clear story for editors and creators about what changed and why, seeding and event plans when they fit, and access to 1,000+ paid media outlets through our publishing house relationships. See beauty PR and event content creation.
08
A rollout calendar for organic social and Meta and Google ads, so the new look reaches existing customers first and new customers next.
Discovery. We review the brand, the line, your retail calendar, and your goals.
Strategy. Positioning, messaging, and the claims list, approved before design starts.
Identity and packaging direction. Visual system and packaging hierarchy, built around the cues customers already recognize.
Content production. New photo and video in the refreshed style, plus templates and creator briefs.
Rollout. Digital channels first (site, social, product pages), then packaging and retail as inventory turns over, supported by PR and launch content.
Timing depends on scope. Messaging, content, and digital updates can move in weeks. Packaging follows production and retail timelines that are often set months ahead, so we plan backward from your next launch or retail reset.
For a deeper look at the decision, read Beauty Brand Refresh or Rebrand? How to Decide.
The right agency knows how beauty products are shopped in store, online, and on social, and can carry a refresh past the brand book into content, retail pages, and PR. AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands, and runs refresh strategy, content production, and relaunch PR with one team.
A refresh updates how an existing brand looks and speaks while keeping its name, core promise, and customers. A rebrand changes the brand itself, usually the name, the positioning, or the target customer, and needs a full relaunch with retailers, press, and shoppers.
Common signs: packaging that looks dated next to newer brands, content that does not match the quality of the product, new categories the identity was never built to stretch to, and buyers, editors, or creators asking what makes you different.
It depends on scope. Messaging, content, and digital updates can move in weeks. Packaging moves on production and retail timelines, which are often set months in advance, so plan backward from your next launch or retail reset.
It can if the change is abrupt. Keep the cues people shop by, tell customers before new packaging arrives, update digital channels first, and phase packaging in as existing inventory sells through.
It should. New packaging and copy are the right moment to remove claims you cannot support. In the US, a product that claims to treat disease or change how the body works can be regulated as a drug. We flag risky language and you confirm final label and claim changes with your regulatory advisor. This is general information, not legal advice.
Yes. The same team that shapes the refresh shoots the new content, writes the relaunch story, and pitches editors and creators, with access to 1,000+ paid media outlets through publishing house relationships.
Yes. AC Partners is based in Miami and works with beauty and skincare brands nationwide, with travel for content days, launches, and events.
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