AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands. We are a beauty product launch marketing agency for founders and brand teams who need the story, the content, the press, the creators, and the ads to land in the same window, not as five separate projects.
A product launch is more than a date on a calendar. We write the launch positioning and the claims you can support, shoot the photo and video, pitch editors and creators, build the paid plan, and update product pages so shoppers, search engines, and AI assistants see the same message. Strategy, production, PR, and media sit with one team.
Our work spans skincare and beauty brands sold at retailers like Sephora, Ulta, Target, Walmart, and Anthropologie, and our brand experience includes MAC Cosmetics, Mehron, Miss Universe, Volvo, NYFW, and Swim Week. We are based in Miami and work with beauty and wellness brands nationwide, including New York City, Los Angeles, Chicago, and markets across Florida.
01
We work backward from your DTC or retail date: what has to be true 90 days out, 30 days out, launch week, and the 30 days after. Retail buying calendars and print lead times usually set the pace, so we plan around those constraints instead of forcing a date that the rest of the market cannot meet.
02
Skincare and wellness launches live and die by what you can say. We write one clear sentence on who the product is for and why it is different, then build a claims list your team can support. We flag language that could read as a drug claim, and you confirm final copy with your regulatory advisor before anything goes live. This is general information, not legal advice.
03
Product, texture, and lifestyle photo and video, social templates, and short-form cuts your team and creators can use through launch week and after. See content creation for beauty brands.
04
Launch angles, embargoed press kits, reviewer seeding, and pitching to beauty, wellness, lifestyle, and trade editors. Earned coverage is never a sure thing, and we report every pitch and placement. Paid placements through publishing house relationships with 1,000+ outlets are available when you need visibility on a fixed timeline, labeled as sponsored wherever an outlet requires it. See beauty PR.
05
Seeding lists, gifting, and paid creator partnerships with clear FTC disclosure, matched to the audiences that buy in your category. For launch events in Miami or New York, we also plan on-site content so the night produces assets you can use for weeks. See event content creation and How Beauty Brands Should Plan Launch Event Content.
06
Meta and Google campaigns timed to the same story as your PR and organic social, with existing customers reached first when you already have a list, and prospecting once proof and reviews start to land.
07
Updated product pages, image sets, and descriptions for your site and retailer listings, written for shoppers, search engines, and AI assistants, so launch demand has a page that converts and can be cited.
08
A 30-day plan after launch week: follow-up pitches, UGC, ad creative that uses real launch assets, and a calendar for the next retailer or line-extension moment. For always-on product marketing after the launch, see product marketing for beauty and wellness brands.
Discovery. We review the product, the claims, the channel plan (DTC, retail, or both), the date, and the budget.
Positioning and claims. One sentence, messaging pillars, and a claims list, approved before content or pitching starts.
Timeline. A backward plan from the launch date, including press lead times, creator seeding, content production, page updates, and ads.
Production. Photo, video, press materials, and product-page copy in the same visual and verbal system.
Outreach and seeding. Editors, reviewers, and creators receive materials on a schedule that respects embargoes and retail windows.
Launch week. PR, organic social, paid ads, and pages go live on the same story.
Aftercare. Reporting, follow-up pitches, and a plan for the weeks after launch, when many brands go quiet.
Timing depends on scope. Creator seeding and paid placements can often move in a few weeks. Print and major digital features often need three to six months. If retail is involved, the buyer's calendar is usually the binding constraint.
A beauty product launch marketing agency plans and runs the go-to-market work around a new product or a new brand: positioning, claims-aware messaging, content, PR, creator seeding, paid ads, and product-page updates, sequenced to one launch date. AC Partners is a Miami marketing and PR agency specializing in beauty, wellness, and medical aesthetics brands, and runs that work with one team.
A PR agency focuses on press and often on creators. A beauty brand launch agency should also own the content, the product pages, and the paid plan, so the story editors see is the same one shoppers see in ads and on the shelf. AC Partners offers both: beauty PR and full launch marketing.
Start three to six months ahead if you want print or major digital features, because many beauty and wellness editors plan those well in advance. Creator seeding, content production, and paid ads can move faster, often within a few weeks. If a retailer is involved, start from that buyer's calendar and work backward.
Yes. AC Partners is based in Miami (Edgewater) and works as a new product launch marketing agency for beauty, skincare, and wellness brands, in South Florida and nationwide. We travel for content days, launches, and events.
Both. We handle launches for skincare, cosmetics, and wellness brands, with extra care on claims. In the US, a product that claims to treat disease or change how the body works can be regulated as a drug. We flag risky language. You confirm final claims with your regulatory advisor.
Retainer work starts at $1,500 a month plus ad spend. There are no onboarding or setup fees, and agreements are month to month. Media placements, production days, and paid ads are scoped separately so you can see what is retainer and what is spend. We will tell you if a launch date or scope does not fit this model.
Yes. We plan creator and press guest lists, on-site photo and video, and the follow-up assets, in Miami, New York, and other markets we travel to. See event content creation.
No. AC Partners is based in Miami and works with beauty and wellness brands nationwide, including New York City, Los Angeles, Chicago, Fort Lauderdale, Palm Beach, Orlando, Tampa, and San Francisco. See our Miami, Fort Lauderdale, Palm Beach, Orlando, Tampa, San Francisco, and Los Angeles pages.
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